Interactive Video Ad Launch with Enhanced VidStream+

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PadSquad launched a suite of mobile executions for its VidStream+ product, building on 
technology from Source Digital acquired in April 2023.
 
VidStream+ enhances pre-roll video with interactivity, offering advertisers new ways to engage consumers across devices. It utilizes patented technology for content recognition and audio fingerprinting, enabling dynamic content and Brand Activated Moments to enhance consumer engagement. Initially available on desktop, it has expanded to mobile, aligning with omnichannel advertising strategies.
A study found US consumers are 15% more likely to purchase after viewing an interactive video ad, showcasing VidStream+’s effectiveness. PadSquad aims to evolve its advertising solutions further.
 
TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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