Outbrain Inc. announced a strategic partnership with Cedara to support Outbrain and its sustainability and decarbonization efforts. The partnership will allow Outbrain to share in-depth emissions measurements with its advertiser partners, including those running on the company branding platform Onyx by Outbrain™.
It will also enable the company to measure carbon emissions across its global organization. This will allow advertisers and Onyx by Outbrain customers to access transparent carbon emissions data.
In addition, the company also introduced its “Smart-Throttling” tool, which is a response prediction model. It uses ML to predict and recommend the most valuable requests for its Demand-Side-Platform (DSP) partners.