Optimove Announces Data Studio Enhancements at Snowflake Summit 2024


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Optimove announced enhancements to its Data Studio functionality at the Snowflake Data Cloud Summit 2024. This will allow marketers to view, edit, and manage data elements across the platform. The enhancements include creating calculated data elements, self-service data ingestion and mapping, and Snowflake Data Sharing. These improvements aim to make data access and activation easier and faster for marketers.

Erik Holt, VP of Channels at Optimove, highlighted the benefits of Snowflake’s data privacy and security controls. These controls will help marketers confidently adopt AI while retaining control over the data-sharing process.

Also read: How Data Cloud Features Help Marketers Personalize

The session at the Snowflake Summit will focus on how Optimove and Snowflake allow marketers to create AI-led personalized strategies, facilitate direct access to unified customer data, and empower marketers to make informed decisions.

Read more – Optimove to Debut Enhancements to its Data Studio Functionality, Powered by Snowflake, at Snowflake Data Cloud Summit

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