Optimove Announces 2024 Marketing Forecasts

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The first Customer-Led Marketing platform, Optimove, has published its 2024 Marketing Trend Predictions. These are founded on exclusive feedback from in-depth surveys conducted in 2023 with over 2,000 consumers, as well as insights from thousands of marketing specialists representing over 1,200 brands.

These findings show how marketing is changing and emphasize how important it is to put the customer first in all marketing-related decisions. The study predicts that in 2024, marketers will have access to more sophisticated data analytics than ever before in order to extract useful insights.

The complexity of marketing silos will be simplified by generative AI, allowing for real-time data access. From the growing amount of data, marketers will get insights that they can use immediately.

Read More: Optimove Releases Marketing Predictions for 2024

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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