According to data from analytics firm Similarweb, Microsoft-owned Bing’s integration of OpenAI’s technology has driven people to use Bing’s little-used search engine. It has also helped Bing compete with the market leader, Google, in the growth of page visits.
Since Microsoft Corp (MSFT.O) unveiled its artificial intelligence-powered version on February 7, Page visits on Bing have risen 15.8%, compared with a near 1% decline for the Alphabet Inc.-owned search engine, data till March 20 showed.
Read More: OpenAI tech gives Microsoft’s Bing a boost in search battle with Google
