OpenAI Tech Boosts Microsoft Bing’s Search Battle with Google

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According to data from analytics firm Similarweb, Microsoft-owned Bing’s integration of OpenAI’s technology has driven people to use Bing’s little-used search engine. It has also helped Bing compete with the market leader, Google, in the growth of page visits.

Since Microsoft Corp (MSFT.O) unveiled its artificial intelligence-powered version on February 7, Page visits on Bing have risen 15.8%, compared with a near 1% decline for the Alphabet Inc.-owned search engine, data till March 20 showed.

Read More: OpenAI tech gives Microsoft’s Bing a boost in search battle with Google

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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