NIQ Launches Media Division to Enhance Advertiser Value and Strengthen Marketing Capabilities


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NIQ, a company that provides consumer intelligence services, has introduced a new Media Division. It aims to boost the effectiveness of advertising campaigns and help partners better serve their clients.

The Media Division will tackle three key challenges in the industry. This includes identifying the right audience for brands, reaching that audience effectively, and ensuring that the campaign performs well by integrating the power of NIQ, GfK, and MRI-Simmons.

Also read: Mobile Advertising Trends: Reshape Advertising Activities

Lana Busignani, an experienced media strategist, will oversee the division. The launch of the Media Division is a strategic initiative designed to strengthen the marketing capabilities of NIQ and provide clients with the Full View™.

Read more – NIQ Empowers Clients and Partners with the Launch of Global Media Division

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