Nielsen Introduces the Media Distributor Gauge for Cross-Platform TV Consumption Insights


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Nielsen has launched The Media Distributor Gauge. It provides a cross-platform view of total TV consumption across broadcast, cable, and streaming, aggregated and ranked by media company. This new insight removes the siloes of traditional television versus streaming and provides an all-around perspective of TV viewing.

In the first report, 14 media companies achieved a 1.0% or greater share of total TV usage. Disney, YouTube, NBCUniversal, Paramount, and Warner Bros. Discovery were the top performers in April.

The Gauge™ report for April 2024 revealed record-breaking viewership during the NCAA women’s basketball tournament and the success of Amazon Prime Video’s original series Fallout.

Also read: Strategies to Gather and Make the Most Out of Customer Insights

Cable was the only category in The Gauge to escape decline, while broadcast and streaming viewing experienced decreases.

Read more – Nielsen Launches The Media Distributor Gauge, First Convergent TV Comparison of its Kind

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