Nielsen has introduced a new way to measure what people are watching, called Nielsen ONE Content Alpha. The next step in the whole Nielsen ONE vision is Nielsen ONE Content. This is to provide deduplicated cross-media metrics for ads and content. The Alpha is initially dedicated to program-level measurement across platforms. It is the first duplication of Nielsen ONE Content, which will be more largely released in late 2024. Some companies already using this technology include AMC Networks, IPG media agency Mediahub, Sony Pictures Television, Disney, Horizon, and TelevisaUnivision.