Nexxen Launches Advanced TV Viewership Audiences Platform in Australia


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Nexxen, a global advertising technology platform, has launched TV Viewership Audiences in Australia. It provides planning, targeting, and measurement capabilities rooted in exclusive automatic content recognition (ACR) data from VIDAA, a Smart TV operating system.

The exclusive access to VIDAA ACR data allows Nexxen to provide full-fledged TV solutions. It includes proprietary planning tools, reporting solutions, and unique TV Viewership Audiences.

The launch solidifies Nexxen’s commitment to delivering unparalleled TV targeting and measurement tailored to the evolving needs of the industry.

Also read: Importance of Programmatic Advertising

Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, and Asia-Pacific.

Read more – Nexxen Empowers Australian Advertisers with Exclusive Access to VIDAA ACR Data

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