NextRoll Appoints Laura Zwahlen as Chief Revenue Officer, Strengthening Leadership Team.


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NextRoll, a marketing technology company based in San Francisco, announced Laura Zwahlen as its new Chief Revenue Officer.

Zwahlen will lead revenue strategies for AdRoll and RollWorks, drawing on her experience from CoderPad, Pantheon Platform, and LiveRamp. With over 20 years in sales strategy, her role will support NextRoll’s SaaS transformation and growth. CEO Roli Saxena highlighted Zwahlen’s fit with NextRoll’s strategic goals.

Read More : Use Predictive Analytics for Revenue Generation

Zwahlen’s appointment reflects NextRoll’s commitment to diversity, making its leadership team 67% women. Zwahlen expressed pride in joining a company that prioritizes diversity and supports women in leadership.

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