NBCUniversal and Google Unite for Macy’s Thanksgiving Day Parade Campaign


Share post:

While the Thanksgiving season is on, NBCUniversal and Google unite for three 30-second custom spots for the Macy’s Thanksgiving Day Parade campaign.

The NBCU Creative Partnerships team collaborated with Google’s creative team for the campaign, highlighting the features of Google Pixel 8’s AI-powered camera.

The campaign spots will run during the live broadcast on NBC. Google Pixel becomes the first partner to use NBCUniversal’s Spotlight+ ad innovation.

Further, the SVP of marketing and content partnerships at NBCUniversal Advertising and Partnerships said that by using Google Pixel’s technology and aligning it with NBCUniversal’s holiday content, NBC is helping audiences capture and edit moments seamlessly.

Read More: NBCUniversal and Google Team Up for Macy’s Thanksgiving Day Parade Campaign

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


Please enter your comment!
Please enter your name here


Related articles

How Will Influencer Marketing Evolve in The Future?

In recent years, influencer marketing has evolved into a critical strategy for highly competitive markets. As the creator...

CBA Launches ‘Better Ads Certified’ Program to Boost Publisher Revenue and Tackle Ad Blocking

The Coalition for Better Ads (CBA) has introduced a "Better Ads Certified" badge to improve consumer confidence in...

AdImpact Launches TV Intelligence Platform for Industry-Wide Advertising Insights

AdImpact, an advertising intelligence company, has launched an industry-wide TV intelligence platform that provides broadcast, cable, and CTV...

Ipsos Launches Creative|Spark AI for Rapid Ad Evaluation

Ipsos has launched Creative|Spark AI, an ad evaluation solution that uses both human and AI to predict human...