NBCUniversal and Google Unite for Macy’s Thanksgiving Day Parade Campaign


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While the Thanksgiving season is on, NBCUniversal and Google unite for three 30-second custom spots for the Macy’s Thanksgiving Day Parade campaign.

The NBCU Creative Partnerships team collaborated with Google’s creative team for the campaign, highlighting the features of Google Pixel 8’s AI-powered camera.

The campaign spots will run during the live broadcast on NBC. Google Pixel becomes the first partner to use NBCUniversal’s Spotlight+ ad innovation.

Further, the SVP of marketing and content partnerships at NBCUniversal Advertising and Partnerships said that by using Google Pixel’s technology and aligning it with NBCUniversal’s holiday content, NBC is helping audiences capture and edit moments seamlessly.

Read More: NBCUniversal and Google Team Up for Macy’s Thanksgiving Day Parade Campaign

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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