Namogoo, the Digital Journey Continuity platform, has integrated with Google Cloud to add new customer journey layers that digital executives, marketing, and data teams currently lack.
Website owners and digital teams will be able to more easily integrate data, analyze it in BigQuery, and produce real-time insights and predictions with Namogoo’s SaaS platform’s integration with Google Cloud services, including BigQuery, Looker, Dataflow, and Pub/Sub. Namogoo will now offer its SaaS platform on Google Cloud’s trusted infrastructure. This expands on Namogoo’s current Google Analytics and Google Ads integrations.
According to the company, teams will be able to gain a deeper understanding of their digital visitors by fusing these insights with Contentsquare’s perspective on the digital customer experience, enabling smarter optimization and more effective personalization.