The “Modern Marketing Stack” is used by marketers to enhance and better their marketing operations throughout the customer lifecycle. Knowing which technologies are foundational and should be used first when building a marketing stack is crucial.
Here are the Components of a Modern Marketing Stack:
- Experience Marketing: Experience or event marketing is essential for businesses. With the rise in popularity of virtual events, meetings, and webinars, it’s critical to have the appropriate hands-on marketing stack tools to manage these events.
- Content Management System (CMS): A content management system is software that lets marketers make and use digital content.
- Experience Optimization: Delivering the best possible customer experience requires a continuous process of understanding customers and their needs. A/B testing and personalization software that supports your decision-making based on marketing stack analysis may fall under this category.
- Marketing Data Warehouse: To make wise strategic business decisions, most marketers use a variety of applications. Looking at data from various sources becomes crucial for a comprehensive analysis.
- Customer Relationship Management (CRM): The CRM keeps track of all client relationships and provides information on how marketing initiatives affect the sales pipeline and client expansion.
- Marketing Data Warehouse: A central location to store data from various marketing products is essential for analyzing consolidated data. This data is stored in a marketing data warehouse, serving as a single truth source.
- Insights and Analysis: Many different Business Intelligence (BI) tools are now available. Analysis and reporting are simple, effective, and quick when using a BI tool. These tools offer dashboards and visualizations to make decision-making simple and quick.
- Social Media: With so many options, it’s critical to have technology that can keep track of social activity and facilitate social interaction. Marketers can choose from a variety of these platforms’ paid advertising options.
By automating tasks and removing obstacles from team workflows, brands can grow their businesses more successfully by spending less time on smaller tasks.