Middleman and AI-Media Announce Partnership for Ad Insertion


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AI-Media and Middleman Software, Inc., a provider of SCTE 104 and 35 messaging solutions, have partnered to provide broadcasters with a robust, unified SCTE 104/35 messaging solution for live production workflows.

The SCTE 104/35 standard is fully supported by AdIT Live and Alta Software, which also provide cutting-edge features that give broadcasters more control. By using DPI PID index values to identify distinct services, it is possible to route multiple “streams” of different SCTE 104/35 messages to specific recipients via the same video stream. This ensures effective and parallel distribution without wasting bandwidth.

The company said that with the help of this collaborative solution, live production workflows are made simpler and more flexible, giving broadcasters unprecedented control and flexibility to increase advertising revenue at scale.

Read More: AI-Media and Middleman Announce Ad Insertion Partnership

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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