MetaRouter Joins Braze Alloys Program to Improve Customer Engagement Through Superior Data Management


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MetaRouter has announced its partnership with Braze by joining the Braze Alloys program, positioning itself as an official technology partner. This collaboration aims to improve marketing automation and customer engagement using MetaRouter’s advanced server-side integrations and data management capabilities.

The partnership focuses on providing MetaRouter customers with a more integrated and scalable customer engagement platform facilitated by MetaRouter’s leading data collection capabilities. This initiative is in response to the evolving privacy regulations and the decreasing reliance on third-party cookies, highlighting the importance of secure, clean, and actionable first-party data.

Also read: Ways to Enhance Customer Engagement on Mobile

MetaRouter’s server-side data collection, which captures more real-time event data, integrates seamlessly with Braze’s customer engagement platform, allowing marketers to create hyper-personalized messaging across various touchpoints.

Read more – MetaRouter Joins Braze Alloys Partner Program to Maximize the Impact of Marketing Automation and Customer Engagement

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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