Meta has launched a new search tool that tracks branded content campaigns. Users can filter the database using the “Search Branded Content” feature in the Ads Library by platform, date range (currently only the previous seven days are available), and username.
Brands can learn more about competitor strategies from this point on, including specifics about their methodology, relationships between creators and businesses, and frequency of campaigns. The tool displays an overview of their ongoing campaigns and brand collaborations when the influencer filter is applied.
In contrast, users can choose to filter results by brand, which reveals the influencers connected to those companies’ current marketing initiatives.