The MeridianLink Engage platform has been expanded, according to MeridianLink, Inc., a provider of cutting-edge software platforms for consumer reporting agencies.
These new improvements to the company’s marketing automation solution enable customers to launch targeted marketing campaigns more quickly, providing the right offers to customers at the right time while saving valuable time in the prescreening and deposit account opening processes. At launch, prescreened lending campaigns were the only ones that could use personalized URLs (PURLs) for every campaign member.
MeridianLink says that the company has now expanded the enhanced user experience for all lending campaign types by enabling the use of QR Codes and PURLs in communications for all lending campaigns as well as prescreen campaigns aimed at potential members or customers.
Read More: MeridianLink Announces Marketing Automation Product Advancements
