Mediaocean and Magnite Form an Exclusive Partnership to Streamline and Automate Streaming TV Media Planning and Execution

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Magnite, a sell-side advertising company, and Mediaocean, an omnichannel advertising platform, announced an exclusive partnership to automate and enhance supply path efficiency for Prisma buyers in connected TV (CTV) and online video (OLV).

This collaboration leverages Magnite’s ClearLine solution, allowing Prisma users to directly activate streaming campaigns with premium video sellers. The partnership, building on a 2023 agreement, integrates Magnite’s streaming inventory into Mediaocean’s infrastructure for local TV buyers.

Also read: Top Strategies for Selling Ad Space on Website

Mediaocean buyers can now purchase CTV and OLV inventory directly from major media owners through Magnite. This integration aims to streamline the buying process and increase access to quality streaming inventory.

Read more: Mediaocean and Magnite Strike Exclusive Partnership to Automate Media Planning, Execution, and Reconciliation in Streaming TV

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