Marketing Architects Introduces Smart Targeting for Improved Connected TV Ad Performance


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Marketing Architects has developed a new capability called Smart Targeting to address the challenges of targeting relevant audiences for Connected TV advertising.

Smart Targeting uses predictive factors to buy media inventory and reach look-alike audiences without relying on costly third-party data. The approach has shown significant cost savings and a 2X performance advantage over traditional targeting methods.

Also read: How Predictive Analytics is Enabling Smarter Marketing

By integrating machine learning and bid stream data, Marketing Architects has provided clients access to lower streaming CPMs and improved ROI.

Read more – Marketing Architects Unveils ‘Smart Targeting’ to Improve CTV Performance

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