Marin Software Launches Its New Marketing Optimization Platform


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Marin Software has recently launched a new tool called Anomaly Detector, which is a digital marketing optimization platform. This tool is designed to automatically identify and summarize unexpected results in performance marketing campaigns on various pay-per-click ad platforms like Google, Meta, Amazon, etc.

Also read: Why B2B Marketing Strategy Needs Conversion Rate Optimization Platforms

With Marin’s Anomaly Detector, you can easily review the performance of your accounts, and it highlights significant changes in revenue, conversions, and ad spend. This analysis starts at the account level, zooms into the campaigns and ad groups, and summarizes the root cause of the outlier while suggesting potential ways to address or capitalize on the anomaly. Moreover, Marin also makes sure to highlight high-level data trends that may be overlooked during manual analysis.

Read More: Marin Software Launches AI-powered Anomaly Detector to Unlock Growth in Performance Marketing Campaigns

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