Lyft adds in-app advertisements as part of an improved rider experience


Share post:

Lyft has implemented in-app advertisements to enhance the rider experience and increase revenue from the Lyft Media ecosystem.

In order to deliver the appropriate ads to the appropriate Lyft users within the Lyft app, the ridesharing service teamed up with e-commerce technology company Rokt. To improve the rider experience and give advertisers more options, Lyft Media has added a number of digital and out-of-home touchpoints.

As a result, according to the business, Lyft Media’s revenue increased fourfold in the previous year.

Read More: Lyft introduces in-app ads as part of an expanded rider experience

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


Please enter your comment!
Please enter your name here


Related articles

Customer Behavior Prediction: How AI Marketing Tools Change the Game

What factors drive customers to make a purchase? Why do some stick with the brand and others move...

Vende Digital and Jasper Join Hands to Advance B2B Marketing with AI

Vende Digital, a B2B digital marketing agency, announced a strategic partnership with Jasper, an AI copilot for marketing teams....

Publicis Sapient Announces Launch Of Ps Hummingbird, A New Joint Venture With Tquila, Expanding Its Generative Ai And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila...

ClickSlice Launches New Digital PR Services

ClickSlice offers complete services ranging from content creation to link-building strategy. The services will provide results. With this,...