Lotame, a provider of data and identity solutions, has introduced Spherical, a first-party data accelerator.
According to Spherical, first-party data can be activated across the “madtech” industry thanks to the company’s support for interoperability and data portability across brand and media tech stacks.
The founder and CEO of Lotame, Andy Monfried, described the problem that Spherical is meant to solve as follows: “Everyone wants first-party data, but not everyone has it. Many people who possess it are unable to fully utilize it. Numerous macro and micro issues are preventing addressability and data connectivity from being maintained. ”
Read More: Lotame launches first-party data accelerator
