LG Ad Solutions Partners with The Trade Desk to Integrate Unified ID 2.0, Enhancing Privacy-Conscious Advertising


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LG Ad Solutions has announced the Unified ID 2.0 solution (UID2) integration to enable advertisers to use their first-party data across LG’s extensive audience network in a privacy-conscious manner, improving ad effectiveness.

Also read: Top 3 Mobile Marketing Trends Advertisers Should Know

UID2 is an identifier that enhances targeting capabilities across various platforms and devices to power personalized ad experiences while maintaining the highest privacy and transparency standards. This partnership between LG and The Trade Desk will allow advertisers to deliver more relevant and tailored ad experiences to consumers while adhering to privacy regulations.

Read more – LG Ad Solutions Will Adopt Unified ID 2.0, Empowering Advertisers to Utilize Their First-Party Data at Scale

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