Kochava Declares the Acquisition of Machine Advertising

Date:

Share post:

Kochava, a provider of real-time data solutions for omni-channel attribution and measurement, has announced that it has reached an agreement to acquire Machine Advertising, an app marketing technology platform.

The company said it will be able to improve its measurement solutions with Machine’s Always-on Incremental Measurement (AIM) product and continue to expand its presence in the EMEA region after the acquisition of Machine Advertising.

In 2022, Kochava and Machine Advertising worked together to use Machine’s AIM product in conjunction with incremental lift analyses Kochava created for the company’s clients.

Read More: Kochava Announces Acquisition of Machine Advertising

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

LEAVE A REPLY

Please enter your comment!
Please enter your name here

spot_img

Related articles

How Will Influencer Marketing Evolve in The Future?

In recent years, influencer marketing has evolved into a critical strategy for highly competitive markets. As the creator...

CBA Launches ‘Better Ads Certified’ Program to Boost Publisher Revenue and Tackle Ad Blocking

The Coalition for Better Ads (CBA) has introduced a "Better Ads Certified" badge to improve consumer confidence in...

AdImpact Launches TV Intelligence Platform for Industry-Wide Advertising Insights

AdImpact, an advertising intelligence company, has launched an industry-wide TV intelligence platform that provides broadcast, cable, and CTV...

Ipsos Launches Creative|Spark AI for Rapid Ad Evaluation

Ipsos has launched Creative|Spark AI, an ad evaluation solution that uses both human and AI to predict human...