Kochava Declares the Acquisition of Machine Advertising


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Kochava, a provider of real-time data solutions for omni-channel attribution and measurement, has announced that it has reached an agreement to acquire Machine Advertising, an app marketing technology platform.

The company said it will be able to improve its measurement solutions with Machine’s Always-on Incremental Measurement (AIM) product and continue to expand its presence in the EMEA region after the acquisition of Machine Advertising.

In 2022, Kochava and Machine Advertising worked together to use Machine’s AIM product in conjunction with incremental lift analyses Kochava created for the company’s clients.

Read More: Kochava Announces Acquisition of Machine Advertising

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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