Kevel, the Platform monetization leader, announced the launch of Kevel Audience, their new customer data platform. It will be live at this year’s Shoptalk event in Las Vegas. A customer data platform (CDP), Kevel Audience, for creating tailored customer experiences. It is specifically built for digital retailers to efficiently switch between various channel partners and better maximize first-party data opportunities.
The customer data platform will provide retailers with advanced segment opportunities and capabilities to enhance onsite personalization and customer experience and secure private data.