KERV Interactive Launches Active Attention Index


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KERV Interactive (KERV), an AI-powered video advertising platform to launch its Active Attention Index (AAI). It is an index that measures the quality and quantity of user actions upon engaging with KERV’s in-video interactive technology.

AAI will be a new standard for evaluating user engagement within video. It tracks over 15 key performance metrics, including clicks, hovers, conversions, and time spent, to determine the “Active Attention” of a viewer.

Tracking these components will allow advertisers to evaluate campaign performance through audience engagements with KERV-powered videos.

Read More: KERV Interactive Launches Active Attention Index, A Deterministic Measurement of Consumer Attention

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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