KERV Interactive (KERV), an AI-powered video advertising platform to launch its Active Attention Index (AAI). It is an index that measures the quality and quantity of user actions upon engaging with KERV’s in-video interactive technology.
AAI will be a new standard for evaluating user engagement within video. It tracks over 15 key performance metrics, including clicks, hovers, conversions, and time spent, to determine the “Active Attention” of a viewer.
Tracking these components will allow advertisers to evaluate campaign performance through audience engagements with KERV-powered videos.