Kargo announced the purchase of VideoByte, a video advertising platform that prioritizes the viewing experience on connected TV (CTV) and over-the-top (OTT).
With VideoByte’s capabilities, Kargo claims it will be able to seamlessly integrate CTV advertising technology into its larger omnichannel platform, which already includes video, publisher tools, exclusive formats, commerce, and social. According to the business, VideoByte’s video ad-serving technology and experiences on CTV and OTT will support Kargo’s mission to provide audiences with unique interactions as they switch between mobile, desktop, and connected televisions.
According to VideoByte, the business has incorporated into the established ConnectedTV ad servers and platforms, giving Kargo access to a sizable and expanding footprint across the television ecosystem.
Read More: Kargo Acquires CTV Platform VideoByte as Part of Major Video Expansion
