Kaltura improves HubSpot integration with seamless event and webinar data transfer


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Kaltura, the Video Experience Cloud, has announced an enhancement to the company’s HubSpot integration for both Kaltura Webinars and Kaltura Events.

The improved integration streamlines processes and makes it possible to use data from virtual events and webinars for events, marketing campaigns, and lead-generation activities. With event data, marketers can more effectively automate workflows, score leads, enhance segmentation and personalization, and do other things.

With the improvement, businesses can more effectively plan and carry out compelling and impactful digital experiences while keeping the lead lifecycles, flywheels, and workflows that are already in place. As more detailed event data is poured into HubSpot, conversion rates and ROI will also increase.

Read More: Kaltura Enhances HubSpot Integration With Seamless Transfer of Advanced Event and Webinar Data

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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