Iterable To Leverage AI For Customer Engagement Platform


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Iterable, an AI-powered customer engagement platform, announced new capabilities at its 2024 Product Announcement during the Activate Summit. The new features include Journey Assist, which uses generative AI to help users build Journeys faster, and more easily with natural language prompts.

Also read: Ways to Enhance Customer Engagement on Mobile

In addition, Iterable has introduced Brand Affinity Reporting for deeper customer insights, native WhatsApp integration for global reach, and enhanced Smart Segmentation for more precise audience segmentation.

Read More: Iterable Announces Groundbreaking Generative AI-Powered Journey Builder at Activate Summit

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