Invoca, an AI-driven conversation intelligence provider, has debuted on the Google Cloud Marketplace. This collaboration between Invoca and Google signifies yet another significant step forward in their expanding partnership. It enables shared customers to leverage their combined expertise for enhanced media strategies and accelerated revenue growth.
By bridging the gap between online interactions, businesses can rely on Invoca and Google Cloud to optimize their investments in high-performing channels. This empowers them to attract superior-quality leads and drive more excellent conversion rates. Offering valuable insights, a recent Google survey reported that 85% of marketers’ desire to improve their leads’ quality. Additionally, at Google’s Think Lead Gen conference held in November 2022, their forecast for 2023 emphasized the indispensability of measuring offline conversion touchpoints.