Inuvo Measures Netflix Ad Campaigns on Programmatic Channels for Advertisers

Date:

Share post:

Inuvo, a marketing technology provider, has developed a solution that enables advertisers to access and measure the effectiveness of Netflix ad campaigns through programmatic channels.

Traditional platform measurement is difficult with Netflix due to restrictions on third-party pixels. Inuvo uses machine learning to optimize spend levels across campaigns and channels, including Netflix inventory, providing real-time results through the IntentKey Insights Dashboard.

The technology predicts attribution from brand awareness to online sales while respecting user privacy. The solution allows advertisers to prove the return on ad spend and offers a unique value proposition for brands advertising on Netflix.

Read more: Inuvo Now Provides Advertisers the Ability to Measure Performance of Netflix Ad Campaigns Across Programmatic Channels

Check Out The New TalkMartech Podcast.

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

LEAVE A REPLY

Please enter your comment!
Please enter your name here

spot_img

Related articles

Lumar Launches New Site Speed Metrics to Enhance Website Performance and User Experience

Lumar, a SaaS provider, has launched new site speed metrics for its website intelligence platform. It will help...

Prove Identity Solutions Now Available in AWS Marketplace

Prove Identity, a digital identity solutions provider has made its digital customer experience, identity verification, and identity authentication...

Semasio Launches ContextualPLUS for Revolutionary Contextual Targeting in Advertising

Semasio has launched ContextualPLUS, a product that generates precise contextual targeting segments from a minimal dataset of 300...

Navigating the AI Content Landscape: Challenges, Policies, and Opportunities

https://youtu.be/RmCmASj0uf4 The podcast between Kanika Goswami, Managing Editor, OnDot Media and Andrew Kirkcaldy, CEO By Gamers For Gamers, explores...