Inuvo Measures Netflix Ad Campaigns on Programmatic Channels for Advertisers

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Inuvo, a marketing technology provider, has developed a solution that enables advertisers to access and measure the effectiveness of Netflix ad campaigns through programmatic channels.

Traditional platform measurement is difficult with Netflix due to restrictions on third-party pixels. Inuvo uses machine learning to optimize spend levels across campaigns and channels, including Netflix inventory, providing real-time results through the IntentKey Insights Dashboard.

The technology predicts attribution from brand awareness to online sales while respecting user privacy. The solution allows advertisers to prove the return on ad spend and offers a unique value proposition for brands advertising on Netflix.

Read more: Inuvo Now Provides Advertisers the Ability to Measure Performance of Netflix Ad Campaigns Across Programmatic Channels

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