Intuit Mailchimp, an email marketing and automation company, has announced the launch of Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels, such as email, text messaging, social media ads, and direct mail, and view their campaign’s performance in a single calendar view.
On January 25, Campaign Manager will be accessible to all Mailchimp Standard and Premium plan users worldwide. Campaign Manager (patent pending), according to the company, allows customers to consolidate all of their marketing activities that take place over a specific time period into one location.
This allows marketers to keep track of what’s happening, make plans for the future, and make adjustments as they go.
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