Shoppable announces the release of Shoppable Checkout API to the general public. This is a key solution to reduce the difficulty, expense, labor, and time commitment for companies transitioning from third-party to first-party data.
Shoppable’s e-commerce APIs will use the 3x patented technology of Universal Checkout, a multi-retailer, multi-product, seamless interface, and boost new sales.
With this release, brands can effectively conclude customer targeting and include personalization while protecting privacy.
Shoppable’s Universal Checkout aims to increase conversion for brands, improve the customer journey, and modernize consumers’ activities while purchasing products online.
In addition, with Shoppable® Checkout API™, marketers and advertising technology platforms can also replace cookies with accurate 1st party data of their customers.