Integral Ad Science, a media measurement and enhancement platform, has unveiled an extension to its Total Media Quality service for Google Video Partners (GVP). This advanced feature incorporates assessments of brand safety and suitability on GVP inventory. It equips advertisers with the ability to distribute their video ads across publisher websites and mobile applications beyond YouTube with utmost assurance.
The Google Video Partners (GVP) network comprises publisher websites and mobile applications where advertisers can display video ads to audiences. These online platforms, spanning various categories such as games, sports, entertainment, news, and more, must adhere to Google’s quality criteria for ads to be visible across multiple devices. This includes computers, tablets, mobile web browsers, mobile applications, and television screens.