IAS Announces the Expansion of their Total Media Quality for Google Video Partners


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Integral Ad Science, a media measurement and enhancement platform, has unveiled an extension to its Total Media Quality service for Google Video Partners (GVP). This advanced feature incorporates assessments of brand safety and suitability on GVP inventory. It equips advertisers with the ability to distribute their video ads across publisher websites and mobile applications beyond YouTube with utmost assurance.

The Google Video Partners (GVP) network comprises publisher websites and mobile applications where advertisers can display video ads to audiences. These online platforms, spanning various categories such as games, sports, entertainment, news, and more, must adhere to Google’s quality criteria for ads to be visible across multiple devices. This includes computers, tablets, mobile web browsers, mobile applications, and television screens.

Read More: IAS Introduces Brand Safety and Suitability Measurement for Google Video Partners

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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