IAB Tech Lab Expands OM SDK to Include Samsung and LG for Improved CTV Measurement Standards


Share post:

The IAB Tech Lab has expanded its Open Measurement Software Development Kit (OM SDK) to include Samsung and LG. This is aimed to achieve standardized and reliable viewability measurement across all digital advertising platforms.

This expansion addresses the increasing demand for holistic measurement solutions in CTV and covers a substantial portion of CTVs in households, amounting to 40% of the market. The CEO of IAB Tech Lab stressed the importance of standardizing campaign measurement and verification across digital ad platforms, especially with CTV’s growth.

Also read: Importance of Programmatic Advertising

The OM SDK for CTV aims to provide a unified framework for measuring CTV-specific viewability signals to ensure transparency and accountability in advertising campaigns across digital channels.

Read more – IAB Tech Lab Expands Open Measurement SDK to New CTV Platforms

Check Out The New TalkMartech Podcast.

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


Please enter your comment!
Please enter your name here


Related articles

How is MadTech Changing the Future?

The blend of marketing and advertising tech has created a major effect. As consumers expect compelling and relevant...

Impel Integrates WhatsApp into Its AI-Powered Customer Lifecycle Management, Expanding Omnichannel Reach

Impel, a provider of AI-powered customer lifecycle management, has announced the global launch of WhatsApp as a communication...

PhotoShelter Announces New Integrations with CI HUB to Streamline DAM and Boost Productivity for Marketers

PhotoShelter has announced new integrations with CI HUB, allowing customers to integrate their DAM software with tools such...

Bridgeline Digital Unveils HawkSearch Athena Update: Revolutionizing eCommerce with GenAI-Powered Smart Responses

Bridgeline Digital, Inc. has announced the release date (June 13, 2024) of its HawkSearch "Athena" update, which will...