With hundreds of plugins to increase the tool’s functionality and a premium plan, marketers have realized ChatGPT’s potential to become a highly functional assistant that makes life easier.
Many marketing examples can inspire tool training, but here are five tips for customized outputs.
1. Document brand standards
Provide comprehensive brand guidelines to ChatGPT so they can fully comprehend the brand. Ideally, this should cover the tone of voice, visual components, personality traits, values, vision, and mission. Teams can enter these guidelines into the Custom Instructions feature to ensure that all responses follow these instructions.
2. Customize prompts for instructions
Developing template instructions for each use case, such as weekly newsletter creation, social media idea generation, or blog outline creation, is another recommended practice. This can help brands achieve repeatable success with the tool and increase consistency in the output quality.
3. Share insights about the target audience
Biases may arise in ChatGPT because of its training set. It will result in concepts and answers that might not necessarily resonate with the intended audience. Companies can address this issue by providing the tool with additional data about their intended market.
4. Model actual marketing situations
Teams can provide ChatGPT with a more comprehensive contextual understanding of the company and marketing initiatives by:
- Simulating brand marketing campaign planning scenarios.
- Share real-life customer interactions and purchases.
- Give AI marketing knowledge to improve its results.
5. Refine training according to testing and user feedback
Evaluate the success of training regularly by responding to a few questions. To fill in the training gaps, get input on some ideas or copy that ChatGPT generated.
The power of these custom AI ChatGPT chatbots lies in their ability to learn and adapt. As the company expands or changes, it can be updated with new data and trends regularly, which keeps it current and effective when responding to client questions.