While some contend that B2B sales funnels are no longer relevant, nothing could be further from the truth. B2B sales teams constantly seek ways to improve their sales funnel and pipeline efforts.
Here is how to create a B2B sales funnel for a company that is effective and impenetrable:
1. Understand customers’ demands
Establishing a sales process requires a comprehensive understanding of your customers’ needs. And creating a B2B sales funnel is no exception.
2. Facilitate communication with prospects throughout the sales funnel
Prospects can’t advance through the sales funnel stages if they do not receive timely advice to expedite their purchase decision. They may seek information from the following resources:
- The company’s salesforce
- Free resources on the website, social media accounts, and emails
- Review websites for impartial opinions.
3. Maintain contact with customers or follow up with leads
Maintain communication with customers and solicit their feedback to determine what worked, what didn’t, and what needed improvement throughout their purchase journey. A well-planned follow-up strategy is essential for building a B2B sales funnel. Ensure the follow-up process is consistent and pertinent so that more leads can easily pass the evaluation stage.
4. Organize the operational processes for sales
Effective operational processes make it easier for sales teams to track leads, know their actions, fill the sales pipeline, and boost conversions.
5. Coordinate sales and marketing groups
Sales and marketing are not mutually exclusive in B2B processes. The secret to constructing a B2B sales funnel without leaks is the combined efforts of the sales and marketing teams.
Ensure that both teams collaborate on tasks such as lead generation and conversions. Ultimately, they must collaborate to achieve a common objective: generating and nurturing leads to fill the sales pipeline.
Monitoring and optimizing the B2B sales funnel must be proactive at every stage to prevent leaks and wasted efforts. Failing to do this can make the sales cycle longer than it already is.