H.I.G. Capital announces the acquisition of the marketing technology platform Signpost, Inc. Signpost’s marketing technology platform includes Marketing Automation, Messaging Hub, and instant Response solutions.
The platform allows businesses to deploy optimized text and email marketing campaigns, instantly respond to leads through automated text messages, and gather customer feedback and reviews.
This marketing tool empowers clients to acquire, retain, and improve relationships with existing and potential customers to increase conversions from digital marketing campaigns.
The acquisition will introduce the modern capabilities of Signpost’s advanced technology to Hibu Assistant and its digital marketing platform. In addition, the acquisition will also provide feature-rich and user-friendly technology to serve the unique needs of its customers better.