GrowthLoop Expands Partnership with Google Cloud to Continue to Transform Marketing with Gen AI


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GrowthLoop, a composable customer data platform (CDP) provider, has announced its expanded partnership with Google Cloud. This partnership aims to continue transforming marketing by incorporating Gen AI capabilities into its solution. The solution is created using Google Cloud’s BigQuery and Gemini models, along with GrowthLoop’s composable CDP.

Generative marketing allows marketing teams to quickly segment and activate customer data in BigQuery based on Gen AI suggestions.

Also read: Generative AI Ethics for Marketing

This allows marketers to increase the velocity of campaign launches, experimentation, and personalized cross-channel content delivery by up to 10 times, thereby reaching their full potential as business drivers.

Read More: GrowthLoop Expands Unified Generative Marketing Solution using Google Cloud’s BigQuery and Gemini Models Ahead of Google Cloud Next ’24

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