Google’s Advertising and AI Innovations Signal Strong Industry Upturn

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Google reported a strong quarter on the advertising front, with a boost to search driven by retail. At the same time, YouTube drew healthy advertiser demand, which TikTok lookalike Shorts and YouTube TV boosted. The company highlighted advances in generative AI, positioned to transform its biggest moneymaker.

Also read: Uncovering: LinkedIn Ads vs. Google Ads vs. Facebook Ads- Best Online Advertising Platform

AI is playing a bigger role in fueling Google’s ads business, and Gemini has recently been integrated into Performance Max campaigns to aid asset generation. However, Google’s generative AI strategy has not been without its hitches, and the company is facing an antitrust crackdown that could come to a head in Q2.

Read more – Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand

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TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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