fullthrottle.ai introduces SafeMatch to Easily and Effectively Resolve First-Party Data-Driven Household Identity and Attribution


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In order to safely resolve customer identities at the household level without the need of cookies, FullThrottle Technologies, LLC, an end-to-end, first-party data-powered technology company, announced the launch of SafeMatchTM, a new solution for ingesting household transaction data.

By utilizing fullthrottle.ai’s proprietary technology for resolving household addresses, SafeMatchTM enables users of fullthrottle.ai to quickly and securely link first-party purchase data to customer profiles at the household level.

The company said that this approach to first-party data analysis connects site visitors to attribution data later in the customer journey and over an extended time, providing more accurate and actionable insights for customers to guide and refine their advertising strategies and investments.

Read More: fullthrottle.ai Introduces SafeMatch to Easily and Effectively Resolve First-Party Data-Driven Household Identity and Attribution

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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