Fullpath Integrates with Invoca for Automotive Customer Profile Information


Share post:

The Customer Data and Experience Platform (CDXP) for the automotive retail sector, Fullpath, has announced a new integration partner, the conversation intelligence AI platform Invoca.

Marketers at dealership groups and OEMs can access thorough first-party data from Invoca on every caller, including information on the marketing channel and website activity that led to the call as well as the lead’s intent, interest in a vehicle or service, and the outcome of the conversation.

Together with Fullpath’s CDP data marketplace, Invoca’s AI-powered call tracking and analytics provide visibility on each customer throughout the automotive sales and service journey.

According to the company, automotive brands can identify and address gaps in the customer journey, optimize digital marketing spend, and better target their audiences with this new integration.

Read More: Fullpath Launches Integration with Invoca, Enriching Automotive Customer Profile Data with Conversation Intelligence to Drive Digital Marketing and Sales

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


Please enter your comment!
Please enter your name here


Related articles

Launch Control Brings Features for Land Investors in Latest App Update

Launch Control, a leading text marketing platform focused on providing top deliverability, high response and conversion rates, and...

IAB Tech Lab’s Advanced TV Initiative Encourages Standardization and Interoperability for its Digital Video, Live Streaming, and Linear TV Environments

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, unveiled its new Advanced TV Initiative. Developed within...

Wondershare Advances Screen Recording and Editing with AI-Powered DemoCreator 7

Wondershare DemoCreator, the pioneer in integrated recording and editing technology, proudly unveils DemoCreator 7 an exceptional upgrade that...

Ways to Identify Target Audience for Your Business

Identifying a target audience enables you to focus your marketing efforts and reduces the chances of your marketing...