The Customer Data and Experience Platform (CDXP) for the automotive retail sector, Fullpath, has announced a new integration partner, the conversation intelligence AI platform Invoca.
Marketers at dealership groups and OEMs can access thorough first-party data from Invoca on every caller, including information on the marketing channel and website activity that led to the call as well as the lead’s intent, interest in a vehicle or service, and the outcome of the conversation.
Together with Fullpath’s CDP data marketplace, Invoca’s AI-powered call tracking and analytics provide visibility on each customer throughout the automotive sales and service journey.
According to the company, automotive brands can identify and address gaps in the customer journey, optimize digital marketing spend, and better target their audiences with this new integration.
