FTC warns tech companies about exaggerated AI claims


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The FTC is warning tech companies not to make unsubstantiated claims about artificial intelligence as AI hype continues to rise.

A lawyer with the division of advertising practices named Michael Atleson published a blog entry on the commission’s website under the heading, “FTC already warned businesses to avoid using automated tools that have biased or discriminatory impacts. But the reality is that some products with AI claims might not even function as promised. For FTC enforcement purposes, false or unsupported claims about a product’s efficacy are our bread and butter, so marketers should be aware of this.”

Atleson warns businesses directly that the FTC will look at more than just marketing materials when conducting its investigations.

Read More: FTC warns tech companies about over-hyping AI claims

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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