Marketing automation can help businesses save time, especially small businesses that need to put as many tasks as possible on autopilot.
Here are a few marketing tasks that brands must automate but may not have considered yet:
Brands can program emails to go out at specific times rather than manually sending emails to the customers. The tools can also program conditional emails when visitors or leads take specific actions, like downloading an ebook or subscribing to the email list.
To ensure that the content is consistently published throughout the week, marketing automation tools can pre-write tweets and Facebook posts, for example, and plug them into the automation software.
Marketers can have that information automatically retrieved into the CRM or email marketing tools rather than spending hours manually formatting a spreadsheet and organizing names, phone numbers, and emails. This makes it much quicker to follow up on leads and close sales.
Analytics is a necessary component of marketing. Advanced marketing analytics tools can track campaigns, record revenue, and produce potent reports. They give a 360-degree understanding of how much each dollar spent on marketing generates, saving time manually tracking campaigns in spreadsheets and figuring out how to represent that data.
Brands can execute this test automatically and concurrently for several features, including call-to-action buttons, images, videos, and more. A/B testing can help teams decide where to make those adjustments since small changes can have a big impact.
With these marketing components under control, firms can concentrate on the more enjoyable aspects of marketing, such as meeting with potential clients, describing the product, and outlining corporate mission.