Feds file an antitrust lawsuit against Google’s adtech


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The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly. The lawsuit aims to compel the tech giant to sell off its advertising businesses and forbid it from engaging in alleged anticompetitive behavior.

The lawsuit claims that Google has used anticompetitive, exclusionary, and illegal means to eliminate or significantly lessen any threat to its hegemony over digital advertising technologies. “Google has inserted itself into all aspects of the digital advertising marketplace,” it reads.

The lawsuit aims to compel the tech giant to shut down its advertising businesses and refrain from engaging in allegedly anticompetitive behavior. In the past, Google has refuted accusations of monopoly by highlighting the vast array of other businesses that facilitate online advertising.

Read More: Feds finally file anti-monopoly suit over Google’s adtech

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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