Fast Simon, an AI-powered shopping optimization company has announced the launch of Vector Search. The company claims it is a cutting-edge AI tool for eCommerce. In comparison to keyword search alone, Vector Search is able to handle longer search queries and decrease the return of “no results”.
eCommerce websites will find it simpler to match buyer intent, personalize the shopping experience, respond to inquiries, and offer product recommendations as a result. The business claimed that, unlike the majority of eCommerce search engines, Vector Search analyzes a query using natural language processing and neural networks.
To identify synonyms, intent, and ranking, vector embedding maps the words from the search to a corresponding vector. It also clusters concepts to produce more thorough results.