Yahoo Advertising has recently shared its plan to introduce an innovative solution: Yahoo Backstage. This new offering will enable Yahoo DSP advertisers to access a curated collection of publisher inventory directly. Yahoo Backstage has already garnered support from more than 100 publishers.
Some are A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group, and VIZIO, besides Yahoo’s properties. This development aims to ensure supply path optimization (SPO) and maintain transparency while optimizing advertisers’ media spending and ROI.