Enabling a Direct Path to Premium Publisher Inventory, Yahoo Advertising to Launch Yahoo Backstage


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Yahoo Advertising has recently shared its plan to introduce an innovative solution: Yahoo Backstage. This new offering will enable Yahoo DSP advertisers to access a curated collection of publisher inventory directly. Yahoo Backstage has already garnered support from more than 100 publishers.

Some are A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group, and VIZIO, besides Yahoo’s properties. This development aims to ensure supply path optimization (SPO) and maintain transparency while optimizing advertisers’ media spending and ROI.

Read More: Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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