Emplifi, a platform for customer engagement, has introduced Unified Analytics, an integrated solution that gathers, examines, and presents customer data in a way that is simple to understand.
Unified Analytics, a key element of Emplifi’s Customer Engagement platform, combines social media data, customer service and care case management data, Voice of the Customer (VoC) insights, and influencer marketing analytics to offer deep business insights that can significantly enhance the customer experience.
To give businesses the most complete picture of brand and customer performance that can be used across business units and departments, the data is housed in a single central repository with intuitive visualization tools and sophisticated reporting.
Read More: Emplifi unveils unified analytics for insights into the customer journey
