DISH Media Partners with Pubmatic for Programmatic Demand for SLING TV

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PubMatic and DISH Media have partnered to provide SLING TV access to PubMatic’s supply path optimization partnerships, allowing it to access premium demand through private marketplace deals.

This partnership comes as more consumers turn to ad-supported streaming providers, with vMVPD viewership expected to rise by over 40% since 2020. DISH Media will pass valuable content signals in the bid stream to enable advertisers to improve targeting and campaign ROI.

Also read: Top Strategies for Selling Ad Space on Website

The partnership also enables DISH Media to access PubMatic’s growing list of supply path optimization partners, which make up over 45% of all activity on the PubMatic platform.

Read more: DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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