DISH Media Partners with Pubmatic for Programmatic Demand for SLING TV


Share post:

PubMatic and DISH Media have partnered to provide SLING TV access to PubMatic’s supply path optimization partnerships, allowing it to access premium demand through private marketplace deals.

This partnership comes as more consumers turn to ad-supported streaming providers, with vMVPD viewership expected to rise by over 40% since 2020. DISH Media will pass valuable content signals in the bid stream to enable advertisers to improve targeting and campaign ROI.

Also read: Top Strategies for Selling Ad Space on Website

The partnership also enables DISH Media to access PubMatic’s growing list of supply path optimization partners, which make up over 45% of all activity on the PubMatic platform.

Read more: DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


Please enter your comment!
Please enter your name here


Related articles

Lumar Launches New Site Speed Metrics to Enhance Website Performance and User Experience

Lumar, a SaaS provider, has launched new site speed metrics for its website intelligence platform. It will help...

Prove Identity Solutions Now Available in AWS Marketplace

Prove Identity, a digital identity solutions provider has made its digital customer experience, identity verification, and identity authentication...

Semasio Launches ContextualPLUS for Revolutionary Contextual Targeting in Advertising

Semasio has launched ContextualPLUS, a product that generates precise contextual targeting segments from a minimal dataset of 300...

Navigating the AI Content Landscape: Challenges, Policies, and Opportunities The podcast between Kanika Goswami, Managing Editor, OnDot Media and Andrew Kirkcaldy, CEO By Gamers For Gamers, explores...