DESelect, a marketing optimization solutions provider, announced the launch of the DESelect Marketing Optimization Platform (MOP). This new platform is designed to help marketing teams maximize the effectiveness and efficiency of their campaigns.
The DESelect MOP brings together DESelect’s global products. The platform uses AI and machine learning to help clients build segments automatically, ask questions about their audiences, and better understand their customers’ marketing preferences.
The DESelect MOP is available to all clients globally, with features based on their current plan tier.